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For businesses: Taking a woman-centric approach means designing everything from her perspective. At its core is understanding your female customers so innately that you can actually anticipate what they want even before they ask for it. In addition, woman-centric approaches are rooted in a keen appreciation for how women differ from men in their purchase decision process, as well as insights into why they buy.

For consumers:
1)Don't settle for anything less! You deserve respect. You deserve to be listened to. You deserve to do business with a merchant who WANTS your business.

2)Look for the Woman-Centric Matters(sm) logo, and if you don't see it, ask why! Let us know who in your town should be woman-centric.

3)Visit our LJ blog daily to see what today's headlines are saying about the latest woman-centric trends and research.

4)Be heard and help shape the business practices of those who "get it". Apply today to join the Woman-Centric Matters National Advisory Panel. For more information go to: www.womancentricmatters.com
"Woman-Centric Matters"


WHY WOMAN-CENTRIC?
The bottom line? Women make 83% of all consumer purchases. (Business Week)

Challenge your pre-conceptions about the female consumer! For example...

Education
57% of the nations' undergraduates are women

58% of master's degrees are being awarded to women. (Washingtonian, 2002)

Income
Women's income is +63% over the last 30 years after adjusting for inflation. Men's income is up .6% for the same timeframe. (Don't Think Pink by Lisa Johnson and Andrea Learned)

Single women earn 102% of what single men earn, and full time working women without kids earn 96% as much as full time working men without kids. (Marketing to Women by Martha Barletta)

Investing
Women represent nearly half of all investors with $100,000 or more in investable assets. (Women's Financial Network, 2002)

Women investors realize better gains on average than male investors due to their longer term outlook and more balanced portfolios. (Digital Look and Dalbar studies)

Auto
Women now buy 51% of all new vehicles. (CNW Research)

"GM wants more women as customers and frankly, in today's environment, any company that doesn't strive to meet the needs of women is crazy!" (Cynthia Price, GM Center of Expertise, Women's Market Initiative, GM Fastlane blog.)

Home Builders
Women directly purchase or have a controlling influence in the purchase of 91% of all new homes. (Smith-Dahmer Associates, NAHB IBS)

92% of women use the Internet to shop for homes, making them the most powerful online audience of home buyers. (“Multi-tasking Women,” Building Women, Summer 2005)

WOMAN-CENTRIC MATTERS!

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